Mahindra Launches Its Tough SUV - TUV300

Mahindra & Mahindra (M&M) unveiled its compact sports utility vehicle (SUV), TUV300 at Chakan in Pune, Maharashtra on September 10. 

Anand Mahindra, Chairman, Mahindra Group, said, “The launch of the TUV300 is of special significance to the Mahindra Group as it represents our ‘Rise’ philosophy in action. Our development team used alternative thinking to deliver a vehicle with a high level of technology and performance at an unbeatable price. The TUV300 embodies Mahindra’s ’Tough and Rugged’ DNA, which makes me confident that it will be a brand creator in its segment and find favour both in India and globally.”

Dr Pawan Goenka, ED, M&M said, “The launch of TUV300 is a proud moment in the automotive journey for Mahindra. Conceptualized and developed at Mahindra Research Valley (MRV) Chennai, the TUV300 is a clear manifestation of our participation in the ‘Make in India’ mission.”

Designed in-house and built on an all-new platform, the design of TUV300 is inspired by a battle tank which gives it a tough, bold & stylish character. It inherits Mahindra’s legendary tough and rugged DNA while its authentic “true-blue” SUV stance establishes its extraordinary road presence. Available at Mahindra dealerships across India, the TUV300 price starts at Rs. 6.90 lakh (Ex-Showroom, Pune) for the T4 variant.

TUV300 boasts of uncompromising bold SUV style with a 7-seater (5+2) configuration. The tough, masculine design with its imposing front fascia, overall strong and bold lines, chiselled surfaces, high ground clearance and rear-mounted spare wheel lend TUV300 cues of a “true-blue” SUV. Among other exterior design highlights are its aggressive bold grille with chrome inserts, static bending headlamps, stylish ski racks and sporty alloy wheels. The interiors of TUV300 are inviting, modern and premium. With dual-tone black & beige interiors, a stylish hexagon-shaped center bezel, piano-black centre fascia, an infotainment system comprising 2 din audio, Bluetooth, USB, AUX and steering-mounted audio and phone controls and the sporty twin pod instrument cluster.

TUV300 is powered by the advanced 1.5 litre mHawk80 diesel engine with a 2-stage turbocharger that delivers 61.5 kW (84 Bhp) & best-in-class 230Nm torque, while its ECO mode function and Micro-Hybrid Technology ensure economic fuel consumption with an ARAI-certified fuel efficiency of 18.49kmpl. TUV300 is India’s only SUV with autoSHIFT Automated Manual Transmission Technology (AMT), making it effortless to drive. Its Cushion Suspension Technology with anti-roll bars and 3rd generation chassis ensure the toughness of TUV300 with car-like ride and handling.

Further, TUV300 gives a feeling of immense safety, with its toughened high strength steel body shell, hydro-formed crush tips, Dual Airbags, Anti-lock Braking System (ABS) with Electronic Brake-force Distribution (EBD), Corner Brake Control (CBC) and automatic door lock. TUV300 is also loaded with a host of technology features like Static-bending headlamps, brake energy regeneration, Intellipark Reverse Assist, steering-mounted audio & phone controls, Voice Messaging System, Driver Information System, Follow me home & Lead me to vehicle headlamps, Mahindra’s BlueSense mobile app and Micro-Hybrid Technology.

TUV300 will be available in 7 variants and 6 attractive shades of Verve Blue, Dynamite Red, Molten Orange, Glacier White, Majestic Silver and Bold Black.




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